The Home Entertainment AV campaign development for Bohemian Rhapsody began months in advance of the Theatrical release date, with a strategic, multi-platform approach across broadcast, social, online and publicity events. Various different demographic audiences were targeted, resulting in one of the biggest and most successful Fox Home Entertainment campaigns ever. Overall, the goal of the campaign was to excite Queen fans, engage new fans of the film, celebrate the legendary Freddie Mercury and the band, Queen, while highlighting the exclusive Full Live Aid Movie performance, not seen in theaters.

MOB SCENE is proud to have been selected as the primary creative partner on this film. Our team created multiple :15 and :30 TV spots, :60 Mash-Up spot, Target Showcase Wall and many more. In total, our BOHEMIAN RHAPSODY campaign earned 15 CLIO Entertainment Award nominations including Best Home Entertainment Campaign.