This Steven Soderbergh-produced true-crime series from STARZ focuses on the guilt, or innocence, of First Lt. Clint Lorance. Serving a 19-year sentence in military prison, the documentary explores the events that put Clint behind bars, and whether he deserves to be there. Our campaign had several challenges: educate a public that isn’t necessarily aware of the ins & outs of military terminology, and stoke the conversation around Clint’s guilt/innocence while not leaning too hard to either side. We achieved this through a combination of motion graphic-based educational pieces, as well as expert testimony and quotes from documentary subjects.